ABOUT US
WE KNOW WHAT WE’RE DOING
We’ve had careers in one of the largest market research agencies in the Czech Republic, where we successfully handled hundreds of projects, made presentations, and put on workshops for local clients and executives of international companies.
We’ve worked with more than 40 clients in 15 different categories on studies with price tags ranging from tens of thousands to tens of millions. We started in junior positions and ended up as Account Manager and CCO.
After all that, we still enjoy it and continue to pursue the industry with gusto. We like to seek out and unravel people’s motivations, find connections and come up with fresh perspectives. We are delighted when we see the imprint of our work in our clients’ businesses.
WAY OF WORKING
WE WILL PREPARE A TAILOR-MADE SOLUTION FOR YOU
We will not fervently sell you templates and closed solutions: we can prepare project designs tailored to your needs. We are creative, we enjoy it. The bigger the challenge, the better.
However, if you are in a great hurry and tackling a more or less standard task, simply say so, and we will introduce you to methodology that’s ready to go and be happy to explain its advantages to you.
We like to combine qualitative and quantitative research in all its forms and consider innovation and implementation workshops to be one of the most useful activities for our clients.
WE WILL PROVIDE YOU WITH TOP CARE
Your partner in all phases of cooperation will be people who have more than 20 years of experience in the field of marketing research.
We will never interrupt or talk over you; we know how to listen and consider it one of the most important aspects of cooperation with our clients. Based on our experience, this is the only way to really get to thoroughly know all the context.
We deliver on what we agree. Deadlines are sacred to us, and we understand you sometimes need to act very quickly. If required, we are ready to do a night shift with you; together, we will get it done faster.
WE WILL HELP YOU MAKE THE RIGHT DECISIONS
It is not our belief that the more information one has, the better the decision. For this reason, we consistently maintain a hierarchy of information throughout the collaboration, separating the important from the superfluous.
Finding unique insights into the researched topics, coming up with something that brings light to the issues, is always our personal challenge. We search and are not at peace until we have something to show for it.
Long experience in the field gives us the insight and ability to see the problems we solve in context. We sometimes have a déjà vu moment, an intense feeling that we’ve already dealt with and resolved the same issue. All of our experience is naturally available to you when making decisions.
WE WILL SAVE YOU TIME, MONEY AND NERVES
We will quickly get a feel for what you want to tackle, as we will most likely know your category and the type of task you are submitting. We have tested what works and what is more likely to fail.
We get straight to the point, stick to the facts, do not unnecessarily philosophize, and never fantasize. We will not overload you with theories and approaches that say the same thing in the end but are only “packaged” differently.
We always build our solutions to answer your questions in a nimble and efficient manner. But we are certainly not superficial. Last, but not least, we have no ambition to stretch a project proposal in every direction at all costs.
OFFER
BRAND TRACKING
A solution focused on the area of regular monitoring of key brand parameters. This usually concerns brand awareness, brand usage, brand image, measurement of brand strength – brand equity, etc.
Ideally, the results need to be shown against brand support spend and sales figures. This is the only way to fully understand any changes in key brand parameters.
After 2–3 years of continuous data collection, it is possible to start modelling different scenarios of further development depending on the level of brand support and changing market conditions.
BRAND STRATEGY
A wide range of different solutions that have to do with finding, setting or verifying brand positioning, formulating specific strategies and plans to increase market share, increase brand value, etc.
Projects usually include qualitative and quantitative research and especially workshops. In addition to the client, they usually involve the advertising agency the client cooperates with, and sometimes the agency for the graphic identity of the client’s brands.
When working in this area, we build on our extensive experience with one of the most commonly used research solutions globally, which is based on a psychological model combined with the theory of archetypes.
CUSTOMER EXPERIENCE
This is one of the most important research areas related to the service sector. Brand promise is one thing, but real customer experience is another.
A variety of interactions take place between a brand and customers every day. The magic of a well-conceived and executed CX project lies in identifying those that fundamentally influence and shape the customer experience (because they evoke emotions, etc.)
Our solution includes a single-digit score and driver analysis that uncovers the details. The work most often consists of quantitative research and follow-up workshops. “Interactions” are generated in qualitative research.
EMPLOYEE EXPERIENCE
The methodology is based on the assumption that strong and successful companies and institutions demonstrate their competence particularly with respect to their internal organization, culture, clarity of goals and strategies to achieve them, and the ability to quickly and adequately respond to the unexpected (e.g. Covid, etc.)
Our tool works with a set of more than 20 questions in a quantitative questionnaire, thanks to which it is ultimately possible to accurately diagnose potential problems and, through targeted workshops, name and solve them.
Collaboration on these projects is usually, strongly linked to the HR department and the management of the company/institution in question.
INNOVATION
Innovation is a key theme for most brands because they exist and strive for customers in a highly competitive environment. And those who have stood still for a while are drifting away.
At the same time, a significant number of innovations are not successful once they are launched. The reasons for failure can quite often be found at the very beginning of the entire innovation process, when it is necessary to rely on real insight, correctly formulate the benefit and work with RTBs that are convincing, i.e. relevant and trustworthy.
Our solution includes a methodology for testing new product and service concepts and innovative co-creation workshops. We are willing and able to assist in the creation of concepts or can prepare them ourselves based on the brief and send them for comments.
COMMUNICATIONS TESTING
Testing ATL and BTL activities of brands, whether in the form of proposals or finalised solutions, is a royal discipline. There are many approaches, practices and brand solutions that specifically focus on ad testing.
No wonder, when the annual media investment associated with television advertising is around CZK 2 billion for the largest advertisers in the country. Whether you invest a billion, or even 10 million, on an ad in which the creative doesn’t work, that’s money out the window.
Our solutions are based on our knowledge of brand approaches and the long-term practice of advertising testing in both qualitative and quantitative research. In the case of post-tests, we use competitive (and sometimes our own) advertising as benchmarks we agree on together.
CONSULTING
Our work also includes projects that are purely consultancy, we do not condition our cooperation on “data collection”. This is usually consultancy in the areas defined on this website.
The most common topics are brand strategy, brand architecture/brand portfolios, decoding advertising based on the meaning of its symbolic elements, decoding the graphic identity of brands/products, customer experience – touchpoints that shape it, etc.
We also offer consultancy in the field of “company merger”. This is about facilitating the personal experience of a management member from the original and the successor company in terms of consolidating business orientation, client service, HR, etc. (not in terms of finance, IT and OPS).
REFERENCE
CONTACTS
Insightory s.r.o.
Na čihadle 1009/49, Praha 6 – Dejvice, 160 00
www.insightory.cz
IČO: 17094178
DIČ: CZ17094178
David Fiala
M: +420 724 071 680
E: david.fiala@insightory.cz
Andrea Fialová
M: +420 606 778 020
E: andrea.fialova@insightory.cz